Kath, thanks for the reply. Although I can squint into the engine bay and compare that against some online B9 workshop manuals it's still very difficult for me to observe the routing of the EGR cooler pipe and where the pipes are routed - so knowing that yes, it's feasible to DIY. Double jointed wrists, though - that's a young man's game.
I was of the thought of a lot of YouTubers that I've been watching that removal/cleaning/assessming the EGR would be the best first step, but realise that much of the cost/effort is in the labour. But if it was just the cooler or the valve then an ultrasonic tank filled with some interesting fluid would be my first call. I wouldn't baulk at a replacement valve but as you say the EGR/Cooler is a single part from the factors (and from the quote I've got is somewhere between 'whoah' and 'eek' (still less than a grand and if that bought me another year on the car I'd be happy).
DPF?, Just because internet wisdom for P0401s suggested the DPF, together with the age/mileage - it's where I started. I'm moving away from that diagnosis (perhaps the Internet isn't always right?) having talked this through with an Audi buff (with a 2 post lift) - it was originally the reason I took it to a DPF specialist but they ran it around the block, pulled the codes, quoted for EGR, and helped me lose 150 pounds from my back pocket within the space of an early morning. I am getting frequent regens but I need to isolate that from this EGR issue, I think, I've never seen a DPF fault code. I am now running with DPF/EGR snake oil in the fuel tank, and of note all this started shortly after I resigned/retired from work and my mileage dropped to single-figures daily - coincidence?