The AA and RAC always have introductory offers for new customers. Their renewal prices are ridiculous but if you can get through to them and haggle then you can lower those prices. What I do is alternate between both companies. Every yer as one comes to an end I go to the other and take up their introductory rates. I also use Topcashback or Quidco and end up receiving another £30 or so in cashback after a while. You gotta be savvy with these companies. They don't reward you for loyalty anymore. If anything they penalise you for being loyal.