VAG pads were £295. (Actually made by Pagid)
The same brand pads were £44 from Europarts.
Remember Audi don't make pads, they buy them in from numerous manufacturers.
I got Discs and pads for around £120. Both from Pagid.
Perfect for the last 20,000 miles. Absolutely no problems.
Half an hour per side to fit them, simple!