S5 UGR private plate - how desirable?

[OxM]

Just bought an old Golf with S5UGR private plate and trying to understand how desirable this might be to some S5 owners if I decide to sell it? Might read it as "S5 SUGAR" I suppose so some might find it attractive? Any advice greatly appreciated.

[Magnet]

Welcome Rafael, and thanks for posting your question.

If we translate desirability into value, the route to that would be via getting a valuation from specialists such as Registration Transfers - there are many more. They will value it on a ‘Return to you’ basis and do all the advertising for you. 
My experience is that these can take an age to sell - if ever- but it’s well worth a try. One question worth asking yourself is :- If it were so desirable, why didn’t the previous owner retain it to reap more funds from the sale? 
As I understand it, the donor Golf would have to have a current MOT, and I believe ( but please check) will have to have been continuously taxed for the past 5? years. 
Please let us know what you find out Rafael.

Kind regards,

Gareth. 

[OxM]

Thank you very much for your comment, Gareth. I've never had any experience with private plates before so your insight is very much appreciated. I did request a valuation from a couple of specialist services and both valued it at £700-800 (what I would get in case of sale after their commission is taken). The car has been in constant use (judging by its MOT history) so had been continuously taxed I believe and has a current MOT. As to why the previous owner didn't retain the plate for themselves - it's anyone's guess I suppose. Also, thank you for sharing your experience that it may take a long time to sell - this is something I obviously need to take into account.

Kind regards,

Rafael

[Magnet]

Many thanks Rafael. So it would seem that it would be possible to place this number on a Retention Certificate  ( cost around £110?), then select an agency to list it for you. Yes you gamble that money, but it does retain the number. 
Kind regards,

Gareth.