Hi, I have been looking for an S5 and I saw one I liked on the below advert:

https://www.autotrader.co.uk/car-details/202409204271770

However I have been back on AutoTrader today and this advert has popped up:

https://www.autotrader.co.uk/car-details/202410295714734

This appears to be the exact same car, but being sold by a different dealer with a higher price and the mileage has changed? What is going on here?

More likely the second seller has simply copied the photo from the first seller's advertisement because he does not have his car yet. (Note the "arriving soon" banner.) Whether that means the cars are one and the same is debatable.

How can that possibly be allowed though? For two reasons:

1. Misrepresentation - if you are selling a vehicle and the photo is not the vehicle you possess, surely that can't be allowed?

2. Copyright theft - the photo belongs to whoever took the photograph and or the dealer selling the vehicle. If you are straight up copying the photographs from another advert to promote your own surely that is stealing?

Edited November 1, 20241 yr by ZeroX

Report it to auto trader then you'll know if it's fake if it gets removed. 

14 hours ago, ZeroX said:

How can that possibly be allowed though? For two reasons:

Many things in life are not allowed, such as murder and theft, but they still happen. Contact Autotrader as Steve suggested.